Everyone in our office wanted to take the first large format Encad color prints home to hang on their walls. All the visitors who came to the F.L.A.A.R. photo studio to see the wide format color printer in action asked for sample prints to take back to their museums, universities and offices. Everyone else on the college campus wanted prints for their own use as well.

Once you have a wide format printer inside your own office, or at least accessible via network, then your whole outlook on the use of digital images changes quickly. The ability to produce professional exhibit quality posters, banners, and giant enlargements quickly and easily transforms your productivity. Actually if the printer is in your in-house graphics department or repro shop you can send images over the network (especially at night and on weekends when the network is less clogged).

If the printer is somewhere else in the city, and you have to drive over, or send files on a Zip disk or CD, then it may be so inconvient that you don't want to bother. But if the printer is just a mouse click away (if you are a network) then you can print and have your poster, sign, or banner ready within a few minutes (presuming that everyone else in your building is not also sending images to print as well).

The ENCAD Nova Jet Pro 36 wide format printer with EFI Fiery PostScript RIP

Already two years ago Roger Berg (Creative Photo of Columbia, Missouri) reported that most of his customers actually prefer an ENCAD print to a Cibachrome print from a traditional darkroom. Indeed, photographer Eldon Leiter, of Sedalia, Missouri, now has many of his exhibit prints done on an ENCAD instead using of traditional darkroom prints.

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